If I'm a creative on your project and you googled my portfolio, you're probably trying to figure out whether I know what I'm doing. Sometimes I do, sometimes I don't. 
What I want to do, is to create good ads.
What I have learned during the years, it's not an easy task. 
What we see around us builds our reality.
Words we hear shape our minds.
Deciding what people see, hear and read is a powerful position. 
Don't get me wrong; I don't expect a toilet paper commercial to stop racism or an ad for scissors to cut off homophobia from our society. 
But I expect all of us to acknowledge our power. 
And while we are at it – let's have fun and create stuff people want to see and what matters. 

 +358 45 613 0012.
leppanenhelina@gmail.com

Some clients I have worked with:
Panda, Joo Kodit, Burger King, Finnish Prime Minister's Office, Aalto University, Kesko, Fafa's, Plan International, Fairtrade, Neste, Posti, Fiskars, Väre, Taffel, Felix, Benecol, Cloetta, Jenkki, Lumene, Pieni Ele, Microsoft, Metsä Tissue (Lambi, Serla, Mola, Tento).

My awards include 3 Webby Awards, The One Show, Clio, Effie, Golden Drum and local Finnish awards. 
Vuoden Huiput: Hopeahuippu, kokemuksellinen muotoilu, Nykytunteen museo (2023)
Grand One: Kunniamaininta, Innovatiivinen teknologian käyttö, eeva.fi (2023)
Effie Finland, finalist (2023)
Golden Drum: Health & Wellness, finalist (2022)
Golden Drum: Covid-19, finalist (2022)
Kuukauden aikkarimainos  / Best in month, national print ad competition (5/2022)
The Gerety Awards: Health Cut finalist (winners not out yet) (2022)
The Gerety Awards: Innovation Cut finalist (winners not out yet) (2022)
The Gerety Awards: Work For Good Cut finalist (winners not out yet) (2022)
KIAF 2022 Positive Change Winner: Design, Bronze (2022)
KIAF 2022 Positive Change Winner: Digital & Mobile Advertising, Bronze (2022)
KIAF 2022 Positive Change Winner: Integrated Campaigns, Bronze (2022)
KIAF 2022 Positive Change Winner: PR Campaigns, Silver (2022)
The One Show finalist (2022)
Webby: Virtual & Remote: Health & Science (2022)
Webby: Virtual & Remote: Arts & Culture (2022)
Webby: People’s Voice Winner: Arts & Culture (2022) 
Clio Finalist: Digital/Mobile, Website (2022)
Vuoden Huiput Winner, Silver: Joker (2022)
Vuoden Huiput, finalist: Identity (2022)
Vuoden Huiput, finalist: Campaign (2022)
Vuoden Huiput, finalist: Services (2022)
Grand One Winner: Best Virtual Service (2022)
Grand One Winner: Best Service Design (2022)
Grand One Merit: Best User Experience (2022)
Grand One Merit: Best Use of Data (2022)
Grand One Finalist: Best Execution (2022)
Grand One Finalist: Innovative Technology (2022)
European Design Awards, Winner: Informative site (2022)
Great Ads for Good -exhibition in Cannes Lions, (2021)
Grand One, Best Online Ad, finalist, Tyttöhallitus (2021)
Vuoden Huiput, OOH, finalist, Chocogeddon (2021)
FAB awards, OOH, Silver, Chocogeddon (2021)
FAB awards, Online Advertising, Silver, Chocogeddon (2021)
Vuoden Huiput Finalist (2020) 
Finnish Comms Award (2019)
Young Lions Finland Merit (2018)
I have been honoured to serve on the jury in Vuoden Huiput, Webby Awards, Great Ads For Good and Grand One.
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