To showcase the beauty of our ingredients, Arctic berries, we created art from them. Artist Jennifer Lipkin created colourful illustrations, using the same natural ingredients that Lumene use for their skincare oil, Arctic Berry Oil-Cocktail. The collaboration helped us visualise the power of our ingredients – with them, Jennifer and Lumene create beauty.
The campaign was Lumene’s head campaign in the fall of 2019 and was distributed in several countries. With the help of the campaign, our novelty product was the most popular in its category in Sweden and performed well in other countries too.
