In Finnish, there’s a saying that advertising should be clear enough for even the grandma from Pihtipudas to understand. Lucky me, I’m from Pihtipudas. So I have some insight into that.
What I want to do, is to create good ads.
What I have learned during the years, it's not always an easy task. But it can be the funniest profession ever.
What I have learned during the years, it's not always an easy task. But it can be the funniest profession ever.
In what other job can you spend a whole day melting chocolate, build a full fake morning sunrise in the backyard or dress people up as giant pandas?
So let’s have fun doing stuff my grandmas can point at and shout, ‘My grandkid did that!’
+358 45 613 0012
iamhelinae@gmail.com
iamhelinae@gmail.com
About awards
My awards include four Webby Awards, The One Show, Clio, Effie, Golden Drum, KIAF, Gerety, European Design Awards, local Finnish awards, and more. But the one I’m most proud of: the 2025 shortlist of See It Be It. The Cannes Lions See It Be It programme recognized me as one of the Top 50 women and non-binary creatives shaping a more equal future in the creative industry. I have also been honoured to serve on the juries of the ADC Annual Awards, Webby Awards, Lovie Awards, Great Ads For Good, Vuoden Huiput, Grand One, and Kaiku Awards.
Some clients I have worked with
Specsavers, Finnlines, Arla, Danske Bank, Visit Finland, Panda, Joo Kodit, Burger King, Finnish Prime Minister's Office, Aalto University, Kesko, Fafa's, Plan International, Fairtrade, Neste, Posti, Fiskars, Väre, Taffel, Felix, Benecol, Cloetta, Jenkki, Lumene, Pieni Ele, Microsoft, Metsä Tissue (Lambi, Serla, Mola, Tento).